Colour isn't just decoration - it's fundamental to how we perceive space, light, and atmosphere
Traditionally, architectural visualisation studios have used clay or grey-scale renders as a first step in the CGI process. While this approach was once standard practice, we've evolved beyond it. Here's why we now deliver full-colour drafts from the start, and how this benefits our clients.
The Problem with Clay Renders
Clay renders were originally intended to help clients focus on composition, form, and lighting without the 'distraction' of colour and materials. However, we've found this approach has several significant drawbacks:
- Clients struggle to envision the final result
- Important material relationships are lost
- Light interaction isn't accurately represented
- Additional revision rounds are often needed
- The process takes longer overall
Colour is Fundamental, Not Optional
Colour and material choices fundamentally affect how we perceive space, light, and atmosphere. A white brick wall reflects light differently than a dark stone facade. A glass curtain wall creates different lighting conditions than a solid surface. These relationships are lost in clay renders, making it harder for clients to make informed decisions about composition and lighting.
First Impressions Matter
When presenting to stakeholders or planning committees, even draft visuals need to convey the project's vision effectively. Full-colour drafts, even if not fully refined, help viewers understand and connect with the design intent immediately. This can be crucial for securing early buy-in and approvals.
A More Efficient Process
Our current workflow includes:
- Initial material and colour palette agreement
- Full-colour draft with placeholder materials
- Refinement of materials and lighting
- Final detail and atmosphere enhancement
The Benefits of Full-Colour First
This evolved approach offers several advantages:
- Better client understanding from day one
- More accurate lighting and atmosphere representation
- Fewer revision rounds needed
- Faster path to final approval
- More efficient use of client budget
When Simple Visualisation is Needed
For early design exploration, rather than reverting to clay renders, we recommend our impressionistic painting approach. This maintains the benefits of full colour while providing the quick iterations needed for design development.
A Modern Approach for Modern Projects
The industry has evolved, and so have client expectations. Today's sophisticated clients understand that colour, material, and light are inseparable elements of architectural design. Our full-colour first approach acknowledges this reality while delivering a more efficient and effective visualisation process.
Ready to experience a more efficient visualisation process? Contact us to discuss your next project.